What Social Psychological Factors Play a Role in...

To start with it is important to determine what each of these social processes mean, in order to understand which psychological factors are involved. Conformity is a behavioural change in response to social pressure, either real or imagined. Compliance is a behaviour change in response to an explicit request to perform an action. Obedience is a behaviour change in response to a demand or order to carry out an action. Each of these processes are undertaken due to different psychological pressures being put on the individual, from believing that they have no choice but to carry out the action – obedience, to carrying out the action because they want to feel accepted. Conformity has had a lot of interest from psychologists and has caused a†¦show more content†¦In Milgram’s study a participant was told to administer a shock to a person if they answered a question incorrectly. They were told to do this by the experimenter who was wearing a white coat and was portrayed as an authority figure. The participant therefore felt that the responsibility for his actions were being placed on to the experimenters shoulders, rather that their own. The main reason an individual will obey; will be due to the direct response from the high status of the authority figure. Many people would do something that they may not usually do if they were asked to do it by a person in a uniform such as a policeman or a doctor. It is also that they believe they will not be held responsible for their actions as they were only obeying a figure with a higher authority than themselves. Another reason that people may obey another is if there is no clear cut reason why they shouldn’t. If they are told to do something which is considered reasonable by another person, they may obey because there seems no logical reason why they shouldn’t. Compliance is a type of social influence that that involves a direct request from one person to another. Giving a reason with a request will often increase the compliance rate of an individual. If a request is given but without any form of explanation or reasoning behind the request then the compliance rate decreases. Authority figures alsoShow MoreRelatedSocial Influence4418 Words   |  18 PagesSocial influence occurs when ones emotions, opinions, or behaviors are affected by others.[1] Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist, Herbert Kelman identified three broad varieties of social influence.[2] 1. Compliance is when people appear to agree with others, but actually keep their dissenting opinions private. 2. 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